Built for founders.
No handoffs.

I co-founded We2 with Gungun because I kept seeing brands get strong design without strong thinking behind it. My job here is everything that happens before a single pixel — positioning, naming, the architecture of how a brand shows up across every place it lives.

I also work on AI and growth automation for D2C brands, where I get to test how identity actually performs at real scale across performance marketing and retention. That side of the brain pays for the late nights here. We2 is the place I get to slow down, take one client at a time, and build identity systems that survive contact with reality.

I’m the visual half of We2. I started my career as a graphic designer building everything from packaging to social systems, and I built We2 with Chaitanya so we could do that work the way it deserves — without account managers, deck theatre, or design by committee.

My obsession is the small stuff. The kerning, the curve of a single letter, the way two colors sit next to each other on a printed box. The three extra hours nobody notices that quietly separate work that feels premium from work that feels generic. That is where craft lives, and that is the part of every project I refuse to rush.